Our Programs

Addressing the Food Desert

Food insecurity is an economic and social indicator of the health of a community. Food insecurity is associated with chronic health problems in adults including diabetes, heart disease, high blood pressure, hyperlipidemia, obesity, and mental health issues including major depression. All of which these indicators are highest within the black and brown communities in Oakland and throughout the Bay Area. Deeply Rooted is committed to working to provide families with healthy, nutritious free food at holidays and in response to crisis events.

Annual FUBUU Thanksgiving Give-A-Way

West Oakland Meals

Safe & Clean Community

Addressing the Food Desert

Neglected and blighted communities send out the message that criminal activities are permitted and tolerated. Cleaner neighborhoods play a central role in encouraging positive behavior and decreasing risk-taking activities.

The Deeply Rooted Community Street Clean-Up Project will carry out a three-pronged approach in contributing towards the well-being of West Oakland community members, Clean Neighborhoods, Safe Neighborhoods, and Homeless Support Services.

Community & Youth Programs

Addressing the Food Desert

Community & Youth Programs

Deeply Rooted believes that providing social engagement community events to residents helps to buffer the negative effects of gentrification by sustaining and building positive and supportive social relationships among community members. Our youth programs serve to educate and inspire their curiosity and creativity by exposing them to information and experiences that will expand their horizons.

Film screenings

School Supply and Back Pack Give-A-Ways

Holiday Adopt A Family

Coat Give-A-Ways

National Night Out

Annual Family Day BBQ at Lake Merritt

Founder and CEo

How We Got Started

Ronald Muhammad, Founder and CEO – DR’s founder, Ronald Muhammad, was born and raised in West Oakland. He attended West Oakland public schools, Prescott and Cole Elementary, Lowell Middle, and McClymonds High schools. He then went on to attending Oregon State University. Mr. Muhammad started his work in community development for West Oakland residents when he became a founder of the Makin Moves Motorcycle Club, a group that consists of socially-conscious and compassionate individuals whose central focus is brotherhood and improving the lives of West Oakland residents. As a young African American transitioning-aged male youth growing up in West Oakland during the 80s, a time when the community’s crime and poverty rates were extremely high, Makin Moves provided Mr. Muhammad with a sense of structure, an extended family, and the valuable opportunity of contributing to a larger goal, community service. He is also an active member of the McClymonds Alumni, NAACP, The 100 Club, and Oakland Black Chamber of Commerce.